twad.ly resources
Benefits
Advertisers:
+ Twitter is the pulse of the Web. Sponsor a blogs Twitter conversation with the click of a button.
+ Twitter readers are twice as likely to engage with brands than other social network users.
+ 1 in 5 tweets already mention specific brands or products.
+ Interest based targeting via entertainment, technology, fashion, sports, business, health, food and humor groups.
+ Sponsor influential bloggers Twitter widgets.
+ Analyze Twitter engagement via Twitter Counter including followers, tweets per day, time zone and Twitter rank.
+ Analyze blog stats before media buys via Quantcast including unique visitors, visits and Quantcast rank.
+ Realtime media buy analysis via bit.ly including clicks, locations, referrers, clients.
Bloggers:
+ Easily add a Twitter widget to your blog that can be sponsored by advertisers.
+ Group with other blogs to increase your reach and attract advertisers.
+ Highly targeted, effective in-stream ads help monetize your blog.
+ Your Twitter stream is a valuable, untapped source of revenue for your blog.
+ You only have to approve campaigns with messages you fell comfortable promoting. Deny any campaign for any reason.
+ Set your own rates with the help of the twad.ly recommendation engine.
+ Paypal integration for easy payment.
Compliance:
+ Twad.ly complies with FTC regulations and marks each advertisement with an "advertisement" tag so your audience knows that it's an advertisement. Advertisements will not be posted without your approval.
+ We use Twitter OAuth which allows users to approve applications to act on their behalf without sharing their password! More details can be found at Twitter's API Wiki
+ Twad.ly complies with Twitter's new Terms of Service (5/26/2010) so there is no risk to your account by using twad.ly. Twitter's Terms of Service state:" You may advertise in close proximity to the Twitter timeline (e.g., banner ads above or below timeline), but there must be a clear separation between Twitter content and your advertisements."
